Elorus is a service for online invoicing and billing, differentiating itself in the market by employing sophisticated UI simplification; businesses can streamline their daily operations, all in one place. The service caters for all kinds of freelancers and medium-to-small businesses.

The brand logotype, its graph-like “E” is both a visual communication tool and standalone visual representation of the three main sections of the UI, each with a separate colour coding throughout. The wordmark contains the “E” together with custom lettering inspired by clean geometric typefaces which also includes a coin-like “O”.

The logotype expands to the full wordmark in any situation animation is possible, both in digital promotions and inside the service UI.

A Starttech Ventures project.