Blueline is a smartphone app for healthcare house calls; it aims at being both affordable and efficient, in contrast to traditional house call services.

The logotype’s “B” is built around the concept of a blue line drawing the classic ASCII character emoticon for love/heart: <3.

Its digital representation, which is the main purpose of this logo, is usually constituted by a heart being sketched which in the end turns 45 degrees to show the “B”. The business cards contain Braille notation which is oriented in a way that the logo stands upright as a heart. The blue is intentionally bright in order to match an assigned grayed dark background when used as a device app icon.

A Starttech Ventures project.